Filtering by: Branding

6:00 PM18:00

Grit in the District: Branding For Start Ups

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The word 'branding' is thrown around a lot in the start up world, but what does it actually mean? Branding is so much more than a logo or a color palette, it's the experience that you give your audience any time they come in contact with your company. That means when starting a business, branding has to be a priority from the beginning stages.

Join RINGLET and the panel of all D.C. based women business owners for a conversation on the importance of branding. You'll walk away with solid ideas on how to improve your own start-up or side hustle's branding.

They will be hosting their second 'Grit in the District' panel event of the year at Fostr Collaborative in Georgetown! Kendra Scott will be offering a 'Mobile Color Bar' where you'll have a chance to create your own custom pieces. 20% of all proceeds from the Mobile Color Bar will be doanted to Suited For Change, a DC non-profit that empowers women by increasing their employment and job retention potential. They are the area's leading nonprofit for women in need of professional attire, mentoring, and job-readiness education.



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6:00 PM18:00

Building the Basics

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For this session of DM202Live, we will be taking it back to the beginning and talking about building the basics. As creatives and businesses in general, there are three tools that you need to get started when building. We are going to talk about building a website, building a contract and building a media kit. With these three things you can tell your story, protect yourself and sell your brand or product.

By the end of this session you will know how to get start either building these tools on your own or what you need to know to ensure that you are getting exactly what you are looking for. Learn what to ask and what professionals should be asking you to ensure that you have the outcome that you desire.



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to Jul 17

Professional Mini-Headshot Sessions Day


To celebrate moving into my new studio in Rockville, I am hosting a special two-day mini-headshot session event on July 16th and 17th.

LinkedIn profile picture got you down? Could your business website photo use a refresher? If people can’t recognize you from the photo you are using, it’s time for a new headshot. If your photo doesn't communicate that you are an established, trustworthy professional, it's time for a new headshot (or maybe your first headshot). 



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12:00 PM12:00

How to Have a Good-looking Website That Attracts Clients

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Have you stopped promoting your business because your website isn’t ready for visitors?

Want a website that looks good and speaks to your ideal clients?

Ready for a website that tells your visual brand story?

Yes, you are.

Join brand messaging expert Maggy Sterner and graphic designer Christy Batta in a free 90-minute webinar and get the what’s what about website graphic design.



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12:00 PM12:00

Branding Strategies to Ignite Your Marketing


Creatives love to think about the visuals in their brand experience but often forget an equally important piece: Brand Voice. Branding expert Ashlyn Carter shows you how to think of your brand holistically to effectively market your business to the right audience. As a former publicist for clients like Delta Air Lines and Princess Cruises, Ashlyn now works with heavy-hitting creative industry entrepreneurs like Jenna Kutcher, Melyssa Griffin and Katelyn James.


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8:00 AM08:00

Business Fundamentals for Creative Entrepreneurs

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We know how tough it can be to grow as a small business, especially when you’re the one in charge of doing it all. To help you get your business to the next level, we partnered with CreativeLive, the creative industry’s leading resource for online classes, to create a new series just for you. Our Business Fundamentals for Creative Entrepreneurs video series, taught by HoneyBook educators and subject-matter experts, is premiering on June 14. And the best part? It’s completely free. Whether you’ve been in business for a few years or just getting started, our HoneyBook educators will teach you everything you need to know on legal, branding and financial best practices.


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2:00 PM14:00

Reclaim Your Creativity


The Creative Genius Series  is an episodic exploration of storytelling and the science of art presented by TrackMaven. Each episode is presented as a virtual event and features a big thinker on the topics of storytelling, branding, marketing, audience engagement, virality, and more.

Sign up for one. Sign up for two. Sign up for them all! Just make sure to mark your calendar — you won’t want to miss them!


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11:30 AM11:30

Design Thinking for Entrepreneurs: In Partnership with Capital One

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Are you delivering on your brand promise?

Design Thinking helps put us in the shoes of our customers to discover new and innovative ways create the best possible experience. With it, you can identify what your customers truly care about and curate a journey to deliver on your brand promise.

Design a better customer experience...

Join us for a hands-on workshop lead by design thinking experts from Capital One who will help you apply Design Thinking methods to help improve business outcomes.



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8:00 PM20:00

Using Video Like a Pro to Grow Your Brand or Business

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Did you know that video can skyrocket your site traffic and that audiences are 10x more likely to engage with, embed, and share video content? Oh...and side's hands down the most effective form of marketing available to us today!  

Making videos can be incredibly fun and insanely effective, but at the start, it can also be unbelievable overwhelming. Which social media platforms should you be using? What kind of video actually converts? How long should your videos be? Not to mention that little the heck do you actually make professional video that looks amazing?!  

Since video is NOT a one size fits all solution, the ‘right’ kind of content for you could be one of many options, depending on the type of business you own. Let us help set you up for success!  

In this 90-minute workshop, we'll teach you how master the art of short and engaging video for your website, blog and/or social channels.


Cost: FREE

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7:00 PM19:00

Creating Your Professional Brand Webinar

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Join Lea Berry for a discussion on the concept of professional branding and how to create and use one in today's job market.

Lea Berry is a Life & Career Coach for millennials looking to move from draining job to dream job. She is a former corporate burn out turned multi-passionate entrepreneur who authored the Dream Career Guide for millennials who are tired of the status quo and ready to make bold moves.

Join Lea Berry for a discussion on the concept of professional branding and how to create and use one in today's job market.


During the webinar Lea will cover...

  • Why professional branding is so effective
  • How to use a brand to help you find your next job
  • Insider tips on how to create your very own brand
  • Exclusive Q&A to help you start asap

and many more useful takeaways!



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1:00 PM13:00

Learn How to Market Your Brand Online with Digital Marketing 101

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See the strategies that drive today’s biggest brands. Step into the world of digital marketing with General Assembly. During this introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more.

WHAT YOU'LL LEARN: Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign
  • Survey today's digital marketing landscape
  • Learn to approach a marketing campaign by identifying your objectives first
  • Get hands-on practice identifying key performance indicators (KPIs)

We'll go over the basics, so if you are a total newbie...don't worry, you've got this! If you have done some hand lettering before but would just like some more guidance, we can make that happen, too!



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6:30 PM18:30

Building Brands People Love

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Making people care is hard. Making them care about your brand is even harder. Join us to learn, debate and craft the building blocks of creating a brand that people will fall in love with. You'll hear about tips, tools & advice you need to craft your very own brand story, & ensure you're building a brand that connects with your audience.



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6:30 PM18:30

June Mango Web Design Workshop w/ District Bliss

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Learn how to create a killer website during this 2-hour web design workshop hosted by your personal web design expert, Kali Edwards from June Mango Design.

Let's be real... when it comes to strategically designing your website, it can be an overwhelming undertaking if you don't know where to begin. The solution: an in-person web expert and a helluvalotta support.

In this workshop, you can expect to learn:

  • How to attract your dream audience
  • How to bring your brand and voice to life online
  • What you must have on each page
  • How to effectively sell on your sales pages without feeling spammy
  • The biggest web design mistake people make and how to avoid it
  • Tips and tricks for effective SEO



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6:00 PM18:00

Meet Your Match DC: Mentor Matchmaking Event

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During this matchmaking event, you will be paired with an accessible mentor with a proven track record of success and influence. Your mentor will lead an intimate conversation about your area of interest and will be able to answer your most pressing questions about access, branding, business finance, organizational leadership and more. 

We look forward to seeing you! 


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10:00 AM10:00

Slay Your Online Hustle



Slay is your half-day, intensive and creative workshop (starting in D.C.!) where two industry experts, Bren Herrera and Vicky Ayala, break down the essential and key ingredients to becoming a present, visible, relevant and bankable brand.

With over 30 combined years of experience in marketing, television, entertainment, and design – we have the collective mojo to put you in the right direction so that your SLAY is stylish, creative, purpose-driven, AND profitable!

Whether your product is tangible or virtual, you are going to learn how to kill it online.

Why Now? 

Look, who are we fooling? It’s 2018. The world is evolving and digital platforms as we know are moving faster than your fancy coffee perculates.


You know you have the IT factor — the vision, the resources, the aesthetics, maybe even a solid tribe — but you’ve probably hit a wall when bringing your magic to the world. Or maybe you simply just don’t know where to start.

Mailchimp or Ontraport, Instagram or Snapchat, WordPress or Squarespace – so many options and not enough wine to help you figure it all out!



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4:00 AM04:00

Slay Your Online Hustle FREE Webinar

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Get Ready to SLAY!

You've got the expertise. You've got the vision. You've got the desire.

But that's not enough. You need need more. 

You need a GAME PLAN. 

You need to know how to NETWORK.


Before you can go out there and slay your online hustle, you need to know who you are, what you're building, and how to position your assets.

Join TV personality & lifestyle expert Bren Herrera and brand strategist & visual storyteller Vicky Ayala as they walk you through the basics to slaying your online hustle.

In 45 minutes, you will learn how to:

  • identify your expert brand
  • strategize your vision
  • upgrade your hustle

Walk away feeling empowered and energized for slaying your online hustle, with style and high impact!


FREE Ticket

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Bullish Conference 2017
to Nov 5

Bullish Conference 2017

I'm super excited to attend for the first time! See you there Eva, Lauren, and Christy!

Come to the 5th annual BullCon, where there is no reason you can't have a roundtable on sexism in the workplace followed by champagne. Literally none. GetBullish and the Bullish Conference have been bringing it since 2013.

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6:30 PM18:30

Intro to Digital Marketing Class


About This Class

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).

Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.


  • Understand the core functions & principles of digital marketing analytics
  • Employ the same tools top companies use to activate & retain their customers
  • Explain how a referral works and tools you can use to simplify that process
  • Learn the basics of search engine marketing (SEM).
  • Understand how social media marketing works and how to develop social content that works
  • Understand how large-scale email deployment works, and when & how to send it

Prereqs & Preparation

Watch the following 5 videos (3 min total)

Objective-First Framework Video:
Big data:

About the Instructor

Liz Elfman Founder, E-Squared Agency

Liz Elfman is the founder of E-Squared Agency, a boutique communications studio based in DC and London. Previously, Liz worked as a marketing manager at Google for Entrepreneurs. Previously, Liz has also served as head of London marketing for General Assembly. Liz helped to grow GA London's community from less than 20,000 to 75,000+, with much of that success attributed to smart content and strategic partnerships. She has directly managed partnership development, content strategy, and audience alignment and acquisition.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.


FREE Ticket


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6:00 PM18:00

Cocktails & Conversation: Balance

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We're launching The Femme Society by introducing our "Cocktails & Conversation" panel series. Unlike most panels, our events will consist of relatable women and be audience inclusive. What this means is we encourage our audience to ask questions and participate in sharing ideas. 

For our first panel, we'll be discussing "Balance". Our panelists will touch on balancing a full-time job and other aspects of life like mental health, school, interpersonal relationships and building a personal brand. The conversation will also include tips on how to discuss work-life balance with your employer. 

Remember, we're audience inclusive so, you're an honorary panelist. Bring your questions and ideas!

The Femme Society is not only about the empowerment of women but also the promotion of women owned businesses.

Our "Cocktails & Conversation" event will serve women owned wine and spirits:

  • Suite Four, Sparkling Wine
  • Fou-Dre, Vodka
  • Brenne, French Style Single Malt Whiskey


Are there ID or minimum age requirements to enter the event?

Yes. This event will be serving alcohol, so you will need to be 21 years old to attend.

Is there photography allowed?

Absolutely! Photography is allowed and encouraged.

Do I need to bring my ticket with me?

You can show either a printed or digital version of your ticket. Seating is limited.

Is my ticket transferrable?

All are welcome! Tell your friend to register and she can come too! 



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6:15 PM18:15

Spark DC Freelancers Meetup: Sharpen Your Brand

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Welcome to Freelancers Union SPARK!

We host meetups for freelancers by freelancers: we invite you to bring your expertise, questions, and elevator pitches to the table to workshop and discuss.

Join us on the first Wednesday of every month (and on Facebook in between!) to meet other entrepreneurs in the area, get inspired, and talk about stuff like...


Your brand represents what you can offer for a potential client. A strong visual brand will build trust and credibility. Through brand consistency and clarity, clients will know what to expect every time they work with you.

October SPARK will feature an interactive discussion and workshop on how to sharpen your brand. Whether you’re starting out, refocusing your business, or thinking about growth, you should ask yourself key questions about what your brand is communicating.

Together we’ll focus on:

  • Articulating your brand effectively and consistently

  • How to ‘sell you’ rather than your services

  • Where to invest in building your brand

There will also be time to network with other freelancers who may be able to offer tips you hadn’t considered before.

Regardless of industry, we all share similar experiences as independent business owners! We try to ensure everyone leaves with insights and connections that will help their business thrive.

SPARK is built on the premise that we’re stronger together than we are on our own.

Check out our DC Facebook group to swap jobs, resources, and meet other people who love their "boss!"

The national conversation is live at #FreelanceSPARK. Join us in a whole bunch of cities across the country!

Quick tips:

Yes, this event is for freelancers of all industries. We're all connected by our efforts to succeed in the gig economy.

No, this event will not be taped- it's a meetup!

Sometimes we do bring in an expert speaker- we'll announce that above.

SPARK is sponsored by:


Qapital is the money saving app that lets you save for the things you want just by doing the things you do. Set up savings Goals (like a vacation or paying down debt). Then set up Rules to automatically save for them. There’s even a Freelancer Rule to set aside a certain % for taxes when you get paid. Freelancers Union members get $10 towards any goal when you start saving. Click here to download with the Freelancers Union special offer!

SPARK DC is brought to you by:

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About Freelancers Union

Freelancers Union is a membership organization that provides benefits, resources, and advocacy for 350,000 independent workers nationwide. To learn more or join, visit Membership is free.


About Cove

No one likes to work, but everyone likes to be productive. Cove provides a place in your neighborhood to get things done, alongside others doing just the same. If you ever find yourself trying to work out of the lonely living room, noisy coffee shop, or boring office, cove is for you. To learn more or join, visit


FREE Admission

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7:00 PM19:00

(1) Cocktails & Community: An Evening with Lady Farmer {Launch Party!}


Lady Farmer is launching via Kickstarter to bring their first line of sustainably produced "farm-inspired" women's lifestyle apparel to life, and we are here to celebrate! We'll have free VIP drink tickets available for our Founder's Circle & friends of Founders and delicious Sally's hors d'oeurves on us. Come for community, sweet sips, and to learn more about what Lady Farmer is doing to change the way we think about our clothes.



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6:00 PM18:00

Ladies Who Start Fresh: DC


You're invited to the Ladies Who Start Fresh Event Series.

Join us and some of our favorite
favorite female-founded brands as
we jumpstart the fall season.


Get tips & tricks on how to craft a
sustainable career.


Give yourself a healthy boost with
samplings of their fresh fall juices.


Get inspired to jumpstart your fitness
routine from a local instructor.


Wednesday, September 27
Stop by anytime between 6–8pm


Rent the Runway Georgetown
3336 M Street NW



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6:00 PM18:00

Storytelling & Content Strategy Best Practices


Join us for an exciting discussion about best practices in Storytelling & Content Strategy. 

Date: Tues., Sept. 26
Time: 6-8 pm
Location: WeWork Manhattan Laundry, 1342 Florida Ave. NW
Cost: Free, but RSVP required

Christy Batta, owner of Christy Batta Design, will discuss how to use visual storytelling to build interest in your organization’s work and drive your audience to take action. 

Heather Neisworth with Bementioned Communications will talk about how she worked with Public Citizen to develop a video story on Access to Medicines to move, educate and engage diverse audiences, and the lessons learned from the process. 

Sacha Cohen, Founder of Grassfed Media, will share examples of good storytelling and tips for how your organization can tell stories to engage its supporters.  

Special thanks to WeWork Manhattan Laundry for hosting the event!

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11:00 AM11:00

Brand & Brunch Presented by Skye Media Group

  • Cambria Hotels & Suites: Duke Ellington Room + Rooftop (map)
  • Google Calendar ICS


Join us as we celebrate the official launch of our Brand & Brunch series, a quarterly event where we focus on one aspect of the brand development processOur goal is to give ladybosses expert advice on how to build their brands and businesses authentically in a supportive community of positive women in a beautiful, fun & safe space.

Use Special Code SSBRUNCH10 for $10 in savings!

The foundation of building any business is having the correct mindset for success. Social media makes it look so easy and it's not. If you're self-employed or pursuing your passion, it can sometimes be a confusing and isolating process. During our brunch + panel discussion, we will help you develop a mogul mindset, overcome self-limiting beliefs and lead with your strengths to grow and continue to grow a successful brand, business and life.

Skye Media Group helps businesses and solopreneurs reach their potential through web design, branding, business strategy + tough love. Our sister brand, Skye Soiree extends the brand experience by hosting series of brand building events and networking parties to bolster, connect, empower and build a community of entrepreneurs and influencers as well as orchestrate creative business events, event staging, book / product launches, website reveals, book signing tours and other marketing events.

Enjoy brunch, mimosas and an interactive lively panel discussion and network with other small business owners, influencers, bloggers and women entrepreneurs. Get inspired by our amazing panel of women, including:

Toni Patterson, Owner of Skye Media Group and Skye Soiree

Katie-Marie Fickling, Founder, Overaccessorized Girl's Night Out, Author, "Elevation Has a Price Tag"

Jade Nicole, Founder, Mikey's Miracle Foundation and Charm City Pretty

Andromeda Raheem, Founder, Women By Choice, Author, "She Wins"

Ronda Brunson, Owner, Ms. B Credit Queen

Brand & Brunch will be hosted at Cambria Hotels & Suites - one of Washington DC’s newest boutique hotels. All tickets includesBrunch Buffet from noon-2pm and panel discussion and Q&A until 3pm, a Brunch Cocktail, dessert and access to our panel discussion. Upgraded tickets include gift bags, access to our VIP Rooftop Mixer from 11am-noon, private strategy sessions & more!

There will be some amazing giveaways so don't forget to bring your business cards.

Dress code: Dress to impress.

Sponsored by Skye Media Group

Decor by Don Lauren Events & Design


CALL FOR SWAG! Have a product that our amazing woman entrepreneurs will adore? We are NOW accepting product submissions from amazing companies to fill our VIP bags! We're looking for businesses that cater to business owners who are interested in contributing to our inaugrural Brand & Brunch series. If you would like to collaborate us, please submit your interest to us directly at!


What are my transportation/parking options for getting to and from the event?

There is plenty of street parking in front of the hotel and paid parking at the Giant garage across the street. 

How can I contact the organizer with any questions?

Email us at with any questions. 

When will tickets go off sale?

Tickets will be on sale until September 18. No tickets will be sold at the door.

What's the refund policy?

No refunds. 

Is my registration fee or ticket transferrable?

Tickets are transferrable. Please notify us at as to who will be taking your place.

Is there a dress code?

Dress to impress. There will be a photographer on site.

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9:00 AM09:00

The Entrepreneur Launchpad: Tools to Build Your Small Business

  • University of Baltimore Student Center (map)
  • Google Calendar ICS


Ignite your entrepreneurial spirit and prepare your small business for takeoff!

Join entrepreneurs like you who are ready to take their business to the next level. Our FREE one-day event will offer expert insight, tips, and networking opportunities through panel discussions and specialized workshops.

Our line-up of business experts, experienced entrepreneurs and non-profits will provide valuable insight into business planning, access to capital, contracts and negotiations, social media marketing, and innovative business platforms to drive your business ideas forward and help you take the next step to success!

Free breakfast and lunch will be provided to attendees.

Space at this event is limited to 100 people - please register today to save your spot!

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6:30 PM18:30

Build Your Career Through Branding: The Workshop

  • General Assembly Washington DC (map)
  • Google Calendar ICS


Learn how to Build Your Career Through Branding! This workshop will be taught by CEO and author, Kiersten Kindred.

Ms. Kindred is hosting a 3-city tour to teach fellow business professionals how she built her career through branding and how YOU can do the same!

During the workshop you will learn:

1. How to develop a brand identity

2. Craft a brand strategy

3. Build a captivating career kit

4. Generate a buzz

Founder and CEO of Kindred Communications, Kiersten Kindred, received her Bachelor of Arts from Sam Houston State University, graduating with honors as magna cum laude with a major in Mass Communication and minor in History. Kindred Communications, is a full service communications/media firm specialized in communications, marketing, entertainment, community engagement, consulting, career services and media relations for individuals to medium-sized businesses.

Ms. Kindred has been featured in national publications such as, Cosmopolitan Magazine, InTouch Weekly, Life & Style Magazine, and had her own weekly entertainment column in the Fort Bend Herald Newspaper. Kiersten is also a Conference Producer, Public Speaker and Author of the comprehensive marketing book, "Five Steps to Marketing Success: A Small Business Guide." She specializes in communications, media, marketing and defining brands.

Here are the event details:

Name: Build Your Career Through Branding: The Workshop

Date: Wednesday, September 20

Time: 6:30 - 8:30pm (program kicks off at 7pm)

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