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Behavioral Economics & the New Era of Nonprofit Fundraising


It is estimated that Americans donate over 300 billion dollars a year to charity; however, the psychological factors that govern whether people elect to get involved or give are still not well understood.

Oftentimes, foundations and nonprofits are missing out on opportunities to get more individuals to donate to their organization because they don't understand the human decision-making process.

Nate will highlight the most intriguing, surprising, and enlightening approaches on the topic of donation and engagement behavior. This will open up exciting pathways to cross-cutting the divide between theory and practice and how these behavioral economic theories can be executed in the nonprofit space.