Social media, ultimately, can be a stressful and noisy place where it’s hard to get the traction you’re looking for. Most business owners use social media because they feel like they have to be on board, but aren’t exactly sure how it can yield new business.
One of the biggest factors for social media success is the consistency of posting and how you communicate the “why” of your business. Simon Sinek, bestselling author, motivational speaker, and marketing consultant, has identified something he calls the “Golden Circle” which breaks your marketing down into the “what”, the “how”, and the “why”. He argues that it’s essential to start from the inside of the circle, your “why.
At this Creative Boost, Rachel Wynn, Founder and CEO of Starlight Social, will share: Starlight Social
- The importance of first identifying your “who.”
- How to communicate your “why” effectively on LinkedIn, Facebook, Instagram, and Twitter in order to grow your business.
- A list of action items to help them plan their own social media strategy.
To get a sneak peek of this topic, watch Sinek’s TedTalk on “How Great Leaders Inspire Action”: http://bit.ly/2GpDEWG