See the strategies that drive today’s biggest brands. Step into the world of digital marketing with General Assembly. During this introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more.
WHAT YOU'LL LEARN: Using real-world case studies, you’ll:
- Break down the components of a digital marketing campaign
- Survey today's digital marketing landscape
- Learn to approach a marketing campaign by identifying your objectives first
- Get hands-on practice identifying key performance indicators (KPIs)
We'll go over the basics, so if you are a total newbie...don't worry, you've got this! If you have done some hand lettering before but would just like some more guidance, we can make that happen, too!